Recorded Webinar

Moving Building Forward: Covid-19 Series

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Moving Building Forward: A Renewed Focus on Marketing

With thousands of businesses cutting costs, many builders may be tempted to cut back on marketing, too. If you’re like many of our builders, you’re probably still benefiting from pent-up demand, and may not feel pressure yet to fill up your sales pipeline. But in this episode, Spencer Powell, President of Builder Funnel, will explain why now is an important time to hone in on, and invest in, a digital marketing strategy.

While some of our best lead sources, like word of mouth referrals, may be strong now -- referrals aren’t always consistent or predictable -- and our guests will explain why it may be risky to try to build a business around referrals alone.  

In this episode, you’ll learn how to take control of your marketing system to add predictability to your business.

Join CoConstruct’s Builder in Residence, Spencer Padgett, as he revisits Marketing in the “new world” with special guest Spencer Powell, President of Builder Funnel, and Mark Sullivan, VP of Marketing at CoConstruct.

Viewers will learn:

  • What’s Changed with Our Customers & How to Market to Them
  • Inbound Marketing Strategies for the New Normal 
  • Preparing for What’s Next with your Marketing “Wartime Tools” 

Webinar Presenters:

Spencer Powell headshot
Spencer Padgett headshot
Mark Sullivan headshot

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