A Renewed Focus on Marketing



With thousands of businesses cutting costs, many builders may be tempted to cut back on marketing, too. If you’re like many of our builders, you’re probably still benefiting from pent-up demand, and may not feel pressure yet to fill up your sales pipeline. But in this episode, Spencer Powell, President of Builder Funnel, will explain why now is an important time to hone in on, and invest in, a digital marketing strategy.

While some of our best lead sources, like word of mouth referrals, may be strong now -- referrals aren’t always consistent or predictable -- and our guests will explain why it may be risky to try to build a business around referrals alone.  

In this episode, you’ll learn how to take control of your marketing system to add predictability to your business.

Join CoConstruct’s Builder in Residence, Spencer Padgett, as he revisits Marketing in the “new world” with special guest Spencer Powell, President of Builder Funnel, and Mark Sullivan, VP of Marketing at CoConstruct.

Learn How To:

  • Understand what’s changed with our customers and how to market to them
  • Navigate inbound marketing strategies in this New Normal
  • Prepare for what’s next with your marketing “Wartime Tools”
  • Spencer Powell
    Spencer Padgett
    Mark Sullivan